Stephen Sembuya grew up in a country where chocolate products were dominated by Cadbury international a British owned beverages company which was later acquired by an American company Mondelez International.
He took advantaged of his family’s huge cocoa farm to test out the possibilities of Manufacturing Chocolate in Uganda and the benefits that would come with it.
According to Sembuya who has been dubbed Uganda’s chocolate King, Uganda exports more than 75 million dollars’ worth of cocoa pods. He wants to change that and produce chocolate and other cocoa products from home for export and internal consumption. He hopes to increase these 1 billion dollars.
Africa produces more than 75% of the world’s cocoa. The Ivory Coast alone produces more than 35% of the world’s cocoa, says the International Cocoa Organization. More than three-fourths of all the world’s cocoa comes from West Africa – but the entire continent of Africa only accounts for about 3 percent of its consumption.
Chocolate is an $83 billion a year business, according to research firm Markets and Markets and Stephen Sembuya wants a piece of that.
He will be entering the Market with 3 chocolate brands, Nile, Pearl and Uganda. These have already been on the market but with a production capacity of 10,000 pieces a month, he could not manage to corner the market that Cadbury has dominated for decades. Now he is building a facility that will increase his capacity to more than 10,000 pieces per day and more than 300,000 a month each of these bars will cost 2 dollars a price he hopes to reduce to 1 dollar.